Bachelor’s degree in International Communication & Technology
Presentation
The Bachelor’s degree International Communication & Technology is a unique dual curriculum between ISIT, with expertise in communication and interculturality, and Efrei, an engineering school specializing in digital technology.
This post-baccalaureate (Bac+3) program, based in Paris and RNCP-accredited (Bachelor’s degree awarded by Efrei), trains students to design and manage international marketing and digital communication strategies.
Combining technical skills, linguistic expertise and intercultural awareness, this program prepares future professionals to support the digital transformation of companies worldwide. Graduates also develop management skills and soft skills that are highly sought-after in an international, multicultural environment.
Objectives
- Design an international digital strategy
- Understand how to attract customers/visitors and establish customer loyalty
- Lead digital transformation in an organization
Practical skills acquired
- Designing a digital strategy
- Configuring a WordPress website
- Managing SEO
- Running SEA campaigns
- Managing and uniting a social media community
- Producing effective multimedia content
- Adapting deliverables to different cultures
- Leading a project based on a set of specifications
- Identifying, selecting and managing service providers
Requirements and admission
Requirements
Fluency in French and English + basic knowledge of German or Spanish. Baccalauréat, L1 or L2 validated.
- In first year, entry based on application and interview via Parcoursup only.
- In second or third year, based on application and interview after a BTS or DUT diploma.
This program is organized in partnership with Efrei, the Grande École of Digital Engineering and Innovation, which awards the RNCP Bachelor’s degree. The program is also available at Efrei Bordeaux.
Double curriculum
The Bachelor International Communication & Technology is a double curriculum between ISIT, with expertise in international communications, and Efrei, an engineering school with expertise in digital technology. Based in Paris, this RNCP-accredited post-baccalaureate program (Bac+3) trains students in digital and international marketing and communications.
This innovative curriculum combines digital communications, intercultural skills and technical expertise, to support the digital transformation of companies worldwide.
Course
Year 1
Soft skills
- Multilingual speaking and writing skills
- Career development
Management
- Digital communication and marketing strategy
- Understanding the web environment
- Project
- Management and entrepreneurship
- National and intercultural challenges
IT
- Programming
- Graphic universe and digital environment
- Specifications
- Specifying needs and running a digital project
Year 2
Soft skills
- Multilingual speaking and writing skills
Management
- Digital communication and marketing strategy
- Understanding the web environment
IT
- Programming
- Graphic universe and digital environment
- Specifying needs and running a digital project
Year 3
Soft skills
- Multilingual speaking and writing skills
Management
- Digital communication and marketing strategy
- Understanding the web environment
- Project
- Management (in English)
IT
- Programming
- Graphic universe and digital environment
- Specifications
- Specifying needs and running a digital project
Career opportunities and targeted professions
This Bachelor’s program meets a growing need for multidisciplinary experts to fill a variety of positions in the business world :
- Webmarketing, communication or SEO/SEA manager
- Digital transformation consultant
- Digital product owner or advertising manager
- Social media manager
- Digital communications officer
- International content manager
Next steps :
- Master’s in International Communication and Management
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