Digital communications project manager

The digital communications project manager designs, manages and coordinates web communications campaigns. He/she is responsible for digital strategy, content deployment, editorial calendar and performance monitoring. Working with other digital professionals, he/she ensures the coherence, quality and impact of the company’s online presence.

What does a digital communications project manager do?

He/she is involved at every stage of a digital communications project:

  • Developing a digital communications strategy, in line with the organization’s overall strategy.
  • Defining campaign objectives, targets, channels and budget.
  • Coordinating internal teams and external service providers (graphic designers, copywriters, developers…).
  • Overseeing production of digital content: posts, videos, articles, newsletters, visuals…
  • Steering the management of social networks and online media plans.
  • Monitoring and analyzing results using performance indicators (KPIs) and adjusting actions.
  • Monitoring digital trends (innovation, competitive positioning).

What are the main skills of a digital communications project manager?

The project manager combines skills in strategy, project management, communication and digital tools. Essential skills include:

  • Solid knowledge of digital marketing tools (SEO, SEA, social networks, e-marketing…).
  • Fluency with project management tools (Trello, Notion, Excel, etc.).
  • Understanding of web content formats (video, podcast, infographics, text…).
  • Writing skills and brand content culture.
  • Detailed knowledge of performance tracking tools (Google Analytics, Matomo, social media tools).
  • Good web culture and understanding of social network codes.
  • Knowledge of CMS and web basics (HTML, UX, accessibility…).

What are his/her key soft skills?

A good digital communications project manager knows how to:

  • Anticipate and organize: manage several projects at once while keeping track of all of them.
  • Communicate effectively: with teams, customers and service providers.
  • Exercise stringent control of deadlines, budget, coherency of messages.
  • Demonstrate leadership in guiding teams and motivating partners.
  • Remain curious and creative in order to innovate in formats and media.
  • Adapt quickly as constant changes in digital require agility.

What is the working environment of a digital communications project manager?

Digital communications project managers work in:

  • companies in all sectors (industry, service, tech, healthcare, luxury, etc.),
  • advertising or digital agencies,
  • institutions, associations, NGOs or local authorities,
  • freelance or as a consultant.

They may supervise a team or report to a communications or marketing department.

Career prospects?

Starting salary: between €32,000 and €38,000 gross/year, depending on the structure and sector.

With experience, they can progress to:

  • Digital communications manager
  • Communications director
  • Digital strategy consultant
  • Web/digital project manager

What training do I need to become a digital communications project manager?

To exercise this profession, you need solid training in communications, enriched by skills in digital strategy and project management.

At ISIT, two courses can help you prepare for this profession: